Hit Entertainment wanted to celebrate their 25th anniversary of the creation of Barney with a digital campaign. The campaign included sharing Barney hugs with your friends in order to help promote the awareness of the successful brand. Along with the virtual hug a variety of videos featuring Barney were produced by the film department for the user to send to friends.
For the microsite I was tasked with coming up with the look and feel of the experience. This included working with the film department to create a space where a virtual Barney could interact with the user.
Company: Fuel Industries
Role: Lead Designer
Team: Tero Hollo, Jim Manduca, Will Reid, Peter Hodgkinson, Laura Townson