Disrespectoids is a campaign for Capri Sun that targeted kids. It connected the on-air campaign to an exciting online experience. The campaign included fun mini games that made use of their bizarre physical punishments to earn points and achievements. Kids were encouraged to vote for their favourite character that was then turned into mini games.
Working the Fuel team of creative minds and Razorfish I worked on design and layout elements as well as prepping and animating parts of the experience.
Company: Fuel Industries
Role: Designer / Animator
Team: Joel Grenier, Ram Kanda, Brian Pettingill, Kyle Zborowski, Scot Dobbs, Max Chiasson, Robert Kirkwood, Erik Mcquigun