Fanta Fruit Slam 2 is a mobile game that extends the universe of its well-known ad campaigns. The team created a new play mechanic that allows users to become the characters from Fanta’s TV spots in first person in an intense mobile fruit battle game.
Players swipe to fire fruit, and tap and swipe to take out opposing fruit, making the game fun and challenging. Available on iOS, Android and Facebook, Fruit Slam 2 uses fast-swipe action play to draw in players and keep them engaging, competing and sharing.
Company: Fuel Industries
Role: Lead Designer
Team: Kyle Zborowski, Michael Moodie, Roger Miller, Andrei Anghelescu, and Jim Manduca