In order to promote Kraft Lunchables, Fuel created educational games and user experiences for kids on the topics of dinosaurs, sea life, and butterflies. This campaign partnered Kraft with the Smithsonian Institution National Museum of Natural History and was centered around a chance to win all expense paid vacation.
I worked with the illustration team to make the UI and layouts cohesive with the games and trivia on the sea life and butterfly experience.
Company: Fuel Industries
Role: Designer / Animator
Team: Ram Kanda, Brian Pettingill, Jesse Millest, Michael Allen Cummings, Kyle Zborowski, Eric McQuiggan, Robert Kirkwood