Joining forces with DreamWorks and McDonalds, Fuel created an experience that took a child from their Happy Meal to an online experience. This game allows a child to become their own superhero in order to battle it out with the evil Megamind or save Roxanne from danger through different games.
Given freedom from the art director’s, I came up with the style and layouts for the final product. Being a comic book fan allowed me to come up with many of the design aspects and overall feel of the experience. The microsite was available in 40 different countries and many different languages from all over the world. Working with our team, we created a fun experience for children of all ages.
Company: Fuel Industries
Team: Joel Grenier , Chris Scrivens, Braden Bailey, Kyle Zborowski, Scot Dobbs, Jason Kraft, Oscar Romero, Robert Kirkwood, Mike Baker, Robert Warren, Paul LeMarquand